Before I started working at EnVeritas Group, I never had to worry about my personal identity clashing with my professional one. At my previous job working as a project manager, I wasn’t really tweeting about my job and cool things in the industry—I was simply managing projects.
But taking the EVG job prompted a few changes. As a social media manager (even though my actual title is cooler, digital media coordinator), it’s my job to get people excited about our social media and our online presence. I made the decision to create an entirely different, work-related twitter (which you can find here).
In my personal life, even when I was a student at college tweeting about things like #BeerRhetorics and #msupw, I have always branded myself as a writer. And after college, I worked even harder to brand myself as a creative writer of novels, poems, and stories. My personal blog became a writing blog. My Facebook talked about my writing, pushing my blog posts, and also talking about some Professional Writing related things.
At EVG, I needed a more professional identity. I didn’t want to brand myself as a digital media coordinator on my twitter when I had already branded myself as a writer. So, I decided that it was time to take the plunge—and I created my work related twitter. My LinkedIn, already work-central, became much more active with the dive into my role as digital media coordinator. I created a Google+ page for my professional role, entirely different than my personal, writing-focused Google+.
For me, it was the perfect move. I have the ability to keep things professional on my professional pages, as well as push all of the awesome content happening at EVG, and at the same time I can focus on my brand as a writer with my other pages.
If you’re coming straight out of college, if you have a brand new job, or if you have a job you’ve been at for a while, consider separating your personal and professional identities—it might be a great move for you, too.
I actually wrote a more in-depth post on this for work—check it out here.